To help individuals, institutions and economies progress and grow
- Store and transfer money / payments
and invest money
- Offer financial advice and other services
- Provide access to loans and liquidity
risks and different maturities
- Make markets
One of the premier globally integrated universal banks providing superior benefits to each of our stakeholders (customers, shareholders, colleagues, and communities)
- Integrated universal banking model
- Diversification by business, geography, client and funding
- Relentless customer and client focus
Execute our strategy focusing on four priorities (capital, funding and liquidity, returns, income growth, and citizenship)
Deliver cost effective, high quality solutions for customers, particularly those with global and complex needs
Increase resilience by matching, balancing, and diversifying income and funding and in managing our risks
Allocate capital efficiently across our businesses to maximise returns
Create value for shareholders and deliver a top quartile Total Shareholder Return
The ultimate objective of our strategy is to create and deliver long-term sustainable shareholder value. We fulfil our purpose by delivering the fundamental functions of a bank to our customers. We do this through an integrated universal banking model which we believe is the best model through which to build strong and stable relationships with our customers, employees and suppliers to deliver operational excellence; manage our risks appropriately; and allocate scarce resources, including capital, efficiently.
We take a long-term view on our strategy and have not changed it for many years. Changes in the environment continue to influence Barclays, especially how we choose to execute our strategy. We are currently focused on four execution priorities: Capital, Funding and Liquidity; Returns; Income Growth; and Citizenship.
As banking markets around the world continue to evolve, with regulatory change, and with the distinct need for rebuilding trust in the banking industry post crisis, our strategy and our execution priorities allow us to continue to serve the wide ranging needs of our customers in a safe and stable manner that is aligned with our responsibilities as corporate citizens and is able to deliver attractive returns for shareholders.