We have a clear sense of our business purpose: to help individuals, businesses and economies progress and grow.
In 2011, we set out four execution priorities to drive performance. Citizenship is one of these four execution priorities, and is integral to our business strategy, along with Capital, Returns and Income Growth.
Delivery of our Citizenship commitments focuses on three pillars.
Contributing to growth in the real economy
We support economic growth and job creation by operating a strong, profitable business that is focused on helping individuals, businesses, institutions and governments pursue their goals.
The way we do business
Our customers’ and clients’ interests are at the heart of what we do. We seek to reinforce our integrity in all our dealings, by improving the services that we provide, making responsible decisions in how we manage the business, and actively managing the social and environmental impacts of what we do.
Supporting our communities
We play a broader role in the communities in which we live and work, over and above what we deliver through our core business activities. We do this through community investment programmes and the direct efforts of our colleagues.